There is likely to be an infinite number of reasons to build a website. You might want to brand yourself as a freelancer, post your content publicly, advertise your business, and so on. Crafting a website that showcases and resembles who you are in the best and most professional of light is important. We are people-pleasers and want to do nothing but impress. We want to leave an impression on those who purposefully clicked on our website and for those who accidentally found themselves here.
But many questions arise as to how to get started. How do you go about creating a website? What is the best way to brand the web pages? What is an accurate list of things that must be considered? Should I hire a professional programmer? Or is WordPress, Wix, Squarespace the best avenue to pursue?
The questions often branch from here. Today, I will put many of your anxieties, worries, and questions to rest. Luckily, I have had many opportunities to code my own website and web pages, as well as assist in the editing and redesigning for college course work and internships.
This statement can have two meanings when it comes to creating your website. First, it is important for you to know why you want your own website. Think about what its purpose will be and how it will benefit you in short-term and long-term. You likely want a website that represents something meaningful and won’t be something people feel like they wasted their time viewing. If you are unsure to why you want a website, take some more time to consider it.
The second side to this statement is to make the website be 100% truly you. This means that the color schemes and styles hold meaning to your own interests and personality. The audience that views your website through a screen will likely never meet you in person. Make them feel like they have met you and know more about you both digitally and in the real world.
Every Shade & Style
If you are a simple human who appeals to the elegance of modern minimalism, then your website should reflect such a style. If you are more upbeat and enjoy the zing of color splashes, then add some bold hues to your web pages.
Know what you like and showcase that.
If you are a business, color plays a large role. If you are a chef, your website will likely want to include colors that are related to food. This might include spectrums of green, orange, yellow, and brown. Those earthy and natural tones are connotations for food. In another example, a fashion website might utilize color trends.
Allow the personality of yourself and/or your business to speak to its audience through the screen.
Quality & Quantity
Quality is often quoted as the superior to quantity. Quality is important because displaying a subpar gallery of work is not impressive or eye-catching by any means. But quantity should be honored too and is just as important.
Those who are skilled at their craft, whatever that craft may be, will be able to produce high-end content. Some may even be able to do so quickly. The more amazing content one has to show, the more the user will understand who you are as a content creator and what exactly your missions and personal styles are.
Also, the more content that is available for the audience to immerse themselves within, the more enjoyable the experience can be. Ten photos taken during the Golden Hour will be more fascinating than one. And twenty illustrations you completed in the past year, is better than just ten.
Quantity can also show your dedication to the craft.
Display your best, but be sure to make every project your best, therefore having many items to show as your website is clicked, viewed, and judged.
Webpage Builders Are Friends
Coding is a language in and of itself. Those who can speak it and type it are some very impressive folks and should be appreciated for comprehending such a complex form of terminology.
But don’t be fooled.
Seeking a professional programmer to create and design your website is not the only worthy path to take. Taking advantage of WordPress, Wix, Squarespace, and other online website builders is perfectly fine. A free version is always available on some of these sites, while others offer free trials to different extents.
Starting out with something free is totally fine. You will always have the choice to pay monthly and be granted with new layouts, plugins, marketing opportunities, etc.
Finding a programmer can take some time and will vary in cost. You just have to consider your options and think of what is best for you and your website. Your website is unique and personal to you, so your choice in where and how you form your website should be just that.
Logos can be word or icon based. They often incorporate shapes in conjunction with your name or the name of your business. Sometimes logos disregard text and strive to brand through an icon. That icon must be memorable and recognizable.
Just think about how powerful a logo can be. McDonalds’ golden arches or Apple’s bitten apple are two popular examples. They formed an easy association to their much larger brand.
Many company logos, in which we are most familiar with today, have gone through updates and edits through the years. This means that your first logo does not have to be your last. Your logo can change and evolve along with you.
Social media is perfect for more than just sharing travel and pet photos or complaining in 240 characters or less. Social media is a massive communal space to share your website and spark the beginning of your marketing campaign.
Create as many social media profiles possible in which make most sense to you. This could include Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, and more.
It is important to understand and try to stay up to date with each platform’s algorithms to gain a larger chance at audience reach and growth. Also be sure to include your social media links on your website. Don’t leave your audience guessing as to whether or not you use social media. Don’t make them search, make them click for easy access.
Resumes can often give more insight into the experiences you had. A resume is a single piece of paper that helps to showcase your work and accomplishments. This could be a great thing to add to your website, especially if you plan to use the site as a way to gain employment.
When organizing and designing your resume, a quick Google search can answer all your layout questions and concerns.
Some tips to search for includes color scheme, organization, word choice, the debate of including an image of yourself, typography, and more. It is also good to be a pro of the Dos and Don’ts.
The About Page
An about page should be considered an introduction to yourself and the purpose of your website. This is the ideal location for a picture of yourself, a description of who you are, your job, your links, and any other features you believe are of importance.
Each website is different and each will include its own versions of information and content. While these sites should be their very own and avoid redundancy, this blog post offers a solid base to begin building your website and initiating the start of your branding and marketing campaigns.